Dead Website.
Clicks from
Month One.
Erpforprivateequity.com had zero traction — no traffic, no leads, no visibility. From the very first month of our SEO and social media work, clicks and impressions started climbing. We’re building authority for a niche B2B brand in a market where expertise is the only thing that earns attention.
Campaign Scope
An Expertly Run Business
With a Silent Website
AccountAbility US are an Acumatica Gold Partner delivering ERP software exclusively to private equity firms and their portfolio companies. They specialise in post-acquisition integration, financial consolidation, and exit preparation — genuinely complex, high-value work.
The problem? Their website was completely silent. No organic traffic, no search visibility, no inbound leads from digital. A business with real expertise and real results — completely invisible to the CFOs and finance executives who were actively searching for exactly what they offer.
PE CFOs Don’t Respond
to Generic Marketing
Private equity finance executives are sophisticated, time-poor, and deeply sceptical of anything that smells like marketing. Generic content doesn’t work. Promotional posts don’t work. The only thing that earns their attention is genuine expertise delivered in a format they respect.
That shaped everything about our strategy. Every piece of content we create has to demonstrate real domain knowledge — not just awareness of the topic, but an insider understanding of the specific challenges PE firms face with ERP systems.
From Zero to Clicking —
Month One
The website had no SEO foundation at all when we started. Within the first month of our work — technical SEO fixes, on-page optimisation, content strategy — Google Search Console started showing clicks and impressions. The website that was invisible started being found.
We’re targeting long-tail, high-intent keywords that PE executives and CFOs actually search. Niche terms like “ERP for private equity portfolio companies”, “Acumatica private equity implementation”, “post-acquisition ERP integration”. Low volume, very high value.
Technical SEO
Full technical audit and fixes — site structure, crawlability, page speed, canonical tags, and meta optimisation across all key pages.
Niche Keyword Strategy
Targeting the specific, high-intent searches PE CFOs and finance executives use when evaluating ERP solutions. Low volume, very high buyer intent.
Expert Content
Blog and website content that reads like it was written by someone who actually understands private equity — because it is. Expertise-first, not keyword-stuffed.
Daily Content That
Earns Respect
We publish daily across 6 platforms — LinkedIn, Facebook, Instagram, X, Google Business, and Pinterest. LinkedIn is the primary channel where the target audience lives, but each platform gets content optimised for its format and audience.
The tone on LinkedIn is deliberate: professional, no emojis, no hype, no marketing speak. Posts that could have been written by a PE operating partner — because the audience will immediately dismiss anything that reads like agency content.
Most PE firms don’t realize their ERP problem is not a technology problem — it’s a data architecture problem.
When you acquire a new portfolio company, you have 90 days to get clean financial data flowing to the holding company. The firms that consistently get this right have one thing in common: they standardized their chart of accounts before the acquisition closed.
Without that, you’re not implementing software. You’re firefighting.
LinkedIn (Primary)
Professional thought leadership posts with no emojis and no fluff. Written to be forwarded by a CFO to their finance team.
Quora Authority
Randy Roper’s personal Quora profile answers high-intent PE + ERP questions — capturing organic search traffic and building personal credibility.
Content Calendar
Monthly calendar with topic clusters mapped to buyer journey stages — from awareness (what is PE ERP?) to decision (why AccountAbility?).
Everywhere the
Audience Looks
PE executives don’t just live on LinkedIn. We maintain a consistent brand presence across every major platform — adapting format and tone for each while keeping the core authority-building message consistent.
Primary channel — thought leadership posts targeting PE decision-makers daily
Brand presence and content distribution for wider PE ecosystem reach
Visual content — insight graphics and finance-focused carousel posts
X / Twitter
Industry commentary, trending PE conversations, quick expert takes
Google Business
Regular GMB posts keeping the profile active and search-signals strong
Infographic and insight content for long-tail discovery by finance professionals
A Dead Website
Starting to Come Alive
From the very first month of our SEO work, Google Search Console started registering clicks and impressions where there had been none. The website that was completely invisible started showing up in search results for the right queries.
This is how B2B authority is built — not with a single viral post, but with consistent, compounding expert content that earns trust with a very specific, very valuable audience over time. We’re building something here that will keep generating leads for years.
“From month one the website started getting clicks and impressions — it was clearly dead before. The content Rankixa creates for LinkedIn is the right level of expertise for our audience. PE CFOs are not easy to impress and generic content simply doesn’t work with them.”
